Privacy Policy

We highly value the trust of our customers. To earn your trust, we respect your privacy in handling personal information relating to you and your transactions with us on our web site located at and other sites operated by us ( located in the United Kingdom and upon which this policy is posted. This Privacy Statement describes who controls the personally identifiable information we gather about you, what personally identifiable information we gather about you, what we do with it, the safeguards we have in place to protect it, and how you can control our use of it.

Who controls personal information gathered about you?

Data that is gathered about you is collected by Apple-Bay Limited, but, is only to deliver the goods you purchase from us. Sensitive data, like Credit or Debit Card / Bank details are not stored in our website or servers in any way. All is handled by SagePay, Paypal, AIB Bank or HSBC.

What personal information does request?

You may browse our web site without supplying any personal information, but we will need to collect personal information in order for you to register on the site, to process your orders or to send you offers or information that you request.

What about web site “cookies”?

Our web site utilizes “cookies” for limited purposes intended to provide you with a more convenient shopping experience, and maintaining items in your shopping cart if you leave the site before checkout. Cookies are small data files that are stored on your computer’s hard drive. Cookies do not give us control over your computer. If you do not want us to track data using cookies then you can disable them in your browser settings. In line with The Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011 we have the right to use cookies and you have the right to opt out by disabling them in your browser.

How does or use personal information about me?

The personally identifiable information that you voluntarily provide to us will be used to process your orders, notify you about new services or special promotional programs, and send you offers or information. We may contact you if we have questions about your order or to notify you of the status of an order. We may also use your e-mail address to identify you on our internal systems. The personal information that we store in cookies is used to track your activity at our web site and to remember your individual settings (such as your password, your online shopping cart, and the configuration of your Internet browser software) to make your visit more convenient and to make it unnecessary for you to re-enter such information when you make return visits to our site.

With whom might or share personally identifiable information about me?

We will not disclose personal information about you to others except as disclosed in this Privacy Statement or as specifically authorized by you at the time such information is collected.

We contract with other companies to fulfil your order and provide the specific products or services to you. For example, we use a credit card processing company to process applications, issue credit, verify, bill, and collect payments when you make a purchase with a credit card, and an outside shipping company to ship orders. These service providers are provided with only the information that they need to perform their functions and are not permitted to use or disclose your personally-identifiable information for other purposes without your authorization.

We also have information about visitors to our web site, notably but not limited to those who have received a targeted promotional campaign or have reacted to any advertisement referring to our web site or products and/or services, processed by reputable third-party advertising companies, for the purpose of managing the content of our web site and of our advertising, learning which promotion or advertisement brings you to our web site, targeting our future campaigns, and upgrading visitor information used in reporting statistics. For these purposes, we make use of interactive technologies, such as (i) pixel tags (also called clear gifs or transparent gif files) that are integrated in e-mails to your attention or advertising published on web sites but that are not apparent for your visual comfort, (ii) cookies and/our web beacons placed by us, one of the above mentioned third-party advertising companies or another vendor working with one of them. The data generated through this technique helps us to understand what you like and do not like about our site so that we can make your visits more interesting and relevant. Personal information, if any generated by said techniques, is exclusively controlled by us and is subject to this Privacy Statement, this without prejudice to certain strictly anonymous and not personally identifiable data being shared with third-party advertising companies and/or other third parties. You may elect not to receive any promotional e-mail when registering on our web site for the first time or by changing your personal details at any time by calling our support line.

We may share personally identifiable information with law enforcement or other entities as required by law or as we reasonably determine to be necessary to protect our rights or the rights of others, to prevent harm to persons or property, to fight fraud, or to enforce our web site terms of use. Personally identifiable Information may be transferred as an asset in connection with a merger or sale (including any transfers made as part of an insolvency or bankruptcy proceeding) involving all or part of our businesses.

This Privacy Statement was posted on 31st October 2017. We reserve the right to change our data practices from time to time. If we revise our Privacy Statement, you may decline to permit us to use your personally identifiable information under the new policy by notifying us as described above.

Our databases are protected by physical, technical, and procedural measures that restrict information access to authorized persons in accordance with this Privacy Statement. Our information systems are maintained behind a software firewall to isolate them from access by other networks connected to the Internet. Only employees who need the information to perform a specific job are granted access to personally identifiable information. Our employees are kept up to date on our security and privacy practices.

When personal information is collected through our web site, the transmission is encrypted using industry-standard Secure Socket Layer (“SSL”) technology and sensitive information such as credit card numbers or account information is encrypted for further protection.

You also play a valuable part in security. Your password to access our web site should never be shared with anyone and should be changed frequently. After you have finished using our site, you should log out and exit your browser to prevent unauthorized users from returning to your online or account. If you believe that someone has improperly used information about you or has made purchases that you did not authorize, please contact us immediately.

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